Buffer API Buffer just opened their API. PostIQ is the first companion app built on it — plan, compose, and publish without leaving your workflow. See what that unlocks →
PostIQ Beta
Buffer companion · public beta

Stop Guessing.
Start Planning.

The planning layer Buffer always needed.
Now that their API is open.

PostIQ connects to your Buffer account so you can plan the calendar, draft posts, split threads, build content pillars, and publish — all from one focused workspace.

Free public beta. No account required to explore. Connect Buffer when ready. PostIQ is independently built — not officially affiliated with Buffer unless noted. Need Buffer? Create an account →

✓ Sent to Buffer
Plan Compose Ideas
June 2025
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Scheduled
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Gaps this week
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Notes
The workflow

From blank page to
Buffer queue.

PostIQ sits between your ideas and Buffer's publish button. Nothing goes live until you choose a Buffer action.

Source inspiration from
📈 Trending 📓 Notebook ✂️ Thread Splitter 🧠 Content Pillars
↓ then
📅
01
Plan
Review your Buffer queue and spot content gaps
💡
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Ideate
Build pillars, save ideas to Notebook, scan Trending
✍️
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Compose
Write, split threads, attach media, use templates
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Review
Share snapshots or send approval links to clients
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Publish
Draft, queue, or schedule directly through Buffer
Destination
Buffer — your publishing home
API-connected · live
The toolkit

Seven tools. One workflow.

Each tool has one job. Together they replace the tabs, spreadsheets, and Slack threads that make social media planning feel like work.

Plan — June 2025
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Scheduled
Note
Gap

See the whole month. Fill the gaps.

Your Buffer schedule lives in a monthly calendar. Queue gaps surface automatically so you always know where to focus next. Click any day to plan, draft, or add notes.

Gap detection flags empty days in your posting schedule
Color-tagged notes: Note, Idea, Reminder, Needs Revision
Filter by note type, channel, or post status
Share a read-only snapshot with your team or client
Compose
@yourbrand · LinkedIn
Connected
Most founders treat content like homework. Something they'll get to when they have time.

They won't have time. The algorithm won't wait. The queue won't fill itself.
0 / 3000 chars LinkedIn

Write here. Send to Buffer.

A focused compose workspace with rich text editing, media attachment, template insertion, and direct Buffer actions. Nothing publishes until you choose to send it.

Draft, queue, or schedule directly through Buffer
Attach media via URL, upload, or Unsplash search
Insert templates and pillar starters with one click
Character count adapts per channel (Twitter, LinkedIn, Threads)
Ideas → Content Pillars
Voice: Social media strategist who grew accounts to 6M+. Writes for founders who want a real presence without outsourcing it. Direct, practical, a little blunt.
Behind The Scenes
👁 Awareness
1 What running PostIQ actually looks like at 6am Start
2 The Buffer API decision that changed our roadmap Start
Hot Takes & POV
🎓 Credibility
1 Scheduling tools don't fix bad content strategy Start

Know what to post before you open Compose.

Define recurring content themes with seed ideas, tone angles, and trust layer tags. Hit Start on any seed to drop a ready-to-write post starter directly into your composer.

AI-assisted Pillar Plan Builder — answer 6 questions, get 5 pillars
Tone angle per seed: Practical, Story, Contrarian, Question
Trust layer check: Awareness, Credibility, Action balance
Usage tracking shows which pillars need more content
Snapshot — Share
PostIQ Snapshot
Acme Co. — June 2025 content plan
12 scheduled posts
June 2025
Click any highlighted day to read the full post
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Shareable link

Share a clean content plan. No login needed.

Turn any week or month into a read-only snapshot link. Your client or teammate can see the full content plan, click any day to read the post, and review notes — without a PostIQ account.

Static link — share via email, Slack, or any messenger
Optionally include planning notes
Custom title and optional message for the recipient
Readable calendar view — no PostIQ account required
Approve — Review link
⏳ Pending
LinkedIn · June 12
Most founders treat content like homework. Something they'll get to when they have time. They won't. The algorithm won't wait.
Approval link

Client sign-off before it goes live.

Generate a shareable reviewer link for any draft. Your client reads the post, leaves feedback, and approves or requests changes. You publish once it's cleared — no Buffer access needed on their end.

Reviewer-only link — no PostIQ account needed to review
Approve, reject, or request changes with a comment
Publish unlocks after approval — no accidental posting
Approval history tracked per draft
Ideas → Templates
All Hooks CTAs Engagement
Contrarian opener Hook
"Everyone says X. Here's what they're not telling you about…"
Soft CTA close CTA
"If this resonated, share it with one person who needs to hear it."

Reusable starters for every post type.

Save your best hooks, CTAs, announcement formats, and engagement questions. Insert any template into Compose with one click. Select text in the editor to save it instantly.

Categories: Hooks, CTAs, Announcements, Engagement, Hashtag Sets
Filter by platform (LinkedIn, X, Threads, Instagram)
One-click insert into Compose editor
Save selected editor text as a new template instantly
Try it now

Thread splitter — live.

Paste any long-form content and split it into thread-ready parts. Connect Buffer to queue the finished thread natively.

Split into thread
280 char limit per part · preview only — connect Buffer to send
Source text
Thread parts
Thread parts appear here.
Paste text and hit split.
Buffer connection

One sign-in.
Full workflow.

PostIQ works best when connected to Buffer. Sync your channels, see your queue, plan content, and publish — all from one workspace.

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Sign in with Buffer Secure OAuth — no passwords stored, disconnect anytime
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Sync your channels and queue PostIQ loads your Buffer channels and scheduled posts
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Plan, compose, and publish Nothing posts automatically — you choose every Buffer action
What PostIQ does with your Buffer access
Read your channels and scheduled queue
Create drafts, queue posts, or schedule content
Never auto-publish — you approve every send
Disconnect from PostIQ settings anytime
Built on Buffer's public API
Buffer recently opened their API to developers
PostIQ is the first companion app built on it
Independently built — not affiliated with Buffer
Need a Buffer account? Create one here →
Partner link — I may earn a commission if you sign up.
Common questions

Quick answers to obvious questions.

You'll get the most from PostIQ with Buffer connected — sync channels, see your queue, and publish. You can explore the app before connecting, but Buffer is required to send posts.
Buffer recently opened their API to independent developers. That's what makes PostIQ possible — it's the first companion app built on that API, giving Buffer users a purpose-built planning layer that didn't exist before.
No. Nothing publishes unless you explicitly choose a Buffer action — Draft, Queue, or Schedule. PostIQ never touches your accounts without your direct instruction.
PostIQ is free during public beta. Some features may evolve as Buffer's API matures. The core workflow — plan, compose, split, snapshot, approve, and publish — is stable and ready to use.
No. PostIQ is independently built by Ben Campbell, a social media strategist. It is not officially affiliated with or endorsed by Buffer unless otherwise stated.
Yes, anytime. Open Settings → Connection in PostIQ and click Disconnect. You can also revoke access directly from your Buffer account settings.
Ben Campbell
Built by Ben Campbell

PostIQ started as a set of internal workflow tools I built for my own social media work — including growing accounts to 6M+ followers. When Buffer opened their API, I connected those tools and turned them into a public beta for other creators and social teams.

Portfolio →
Ready when you are

Your Buffer queue deserves
a smarter planning layer.

Open PostIQ, connect Buffer, and start planning, composing, splitting, and publishing from one focused workspace. Free during public beta.

No account required to explore. Connect Buffer when ready. Partner link: Need a Buffer account?